Birchwood Knight deepens APAC capability

Birchwood Knight, the executive search firm for corporate affairs leaders, have partnered with Hong Kong based communications recruitment specialist Lucinda Barber to help organisations hire the best talent from across both regions, and better support communications leaders looking to move internationally.

As more international businesses value ‘on the ground’ experience when hiring for leadership roles, having a local partner with deep knowledge and an excellent network will help both firms to provide clients with even stronger – and more diverse – shortlists, wherever the best talent is. Our partnership will also enable us to provide improved advice and support for communications leaders looking to move between regions.

Established in 2009, Birchwood Knight helps CEOs to hire their Chief Communications Officers, and CCOs to build high performing teams. The business operates out of the UK on a global basis and recent international searches include Austria, Canada, Singapore, Switzerland and the USA.

Lucinda Barber has more than 20 years’ experience in search and selection for communications roles. She’s been based in Hong Kong for more than a decade during which time she has built up an exceptional track record for helping her clients to hire brilliant communications people, quickly and efficiently. Lucinda established Barber Search in 2019 and has helped a wide range of organisations to hire for senior communications roles from financial and professional services companies to technology and consulting firms.

Lucinda Barber, founder and Managing Director of Barber Search commented: “Combining our deep knowledge and experience of the market for corporate communications talent in APAC with Birchwood Knight’s network and expertise, we look forward to helping our clients hire the right people for key roles whether they are looking for local experience, international experience or a combination of the two.”

Wayne Reynolds, founder and Managing Director of Birchwood Knight commented: “A number of our clients have significant operations in Asia-Pacific and need help finding corporate affairs leaders for roles in the region and beyond, bringing an international perspective and great comms leadership skills to help their firms thrive. Combining our network and experience with Lucinda’s will enable us to give our clients the confidence that they have seen the very best and most diverse talent available.”

Tori Cowley, Chief Communications Officer at Hong Kong Exchanges and Clearing Limited (HKEX), who has worked with both Barber Search and Birchwood Knight commented: “I have worked with both Lucinda and Wayne and they have been invaluable to me in helping find great corporate affairs talent across industry and geography. Their approaches are similar – responsive, engaged, professional – but what sets them apart is that they really listen to what you need, looking not just for box-ticking qualities in candidates but cultural fit too. This is so important in corporate affairs. I have no doubt that their new partnership will be a great success and I wish them all the best, as they leverage their respective skills and networks for the benefit of their clients.”

If you are looking to hire a corporate affairs leader or you’re a communications professional looking for your next role, please get in touch:


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23rd November 2023

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